You are losing business if people can’t find your website.
A good domain name is one that is memorable for your existing customers and allows you to attract new customers through the search engines.
There are two rules when selecting a domain name for your website:
1. Keep it short and simple. You want something that is easy for people to remember and easy to spell. It is not a good idea to get creative and use unusual spellings for words. Also, it is generally best to go with a .com because we are creatures of habit and that is what people naturally type. The main goal here is to have something that people who know your company will remember and be able to easily spell.
2. Choose something with keywords that describe your business. Your domain name should relate to your business and should include keywords that people who do NOT know your company name will be using to search. The purpose here is to optimize your domain name for search engines so you can attract new visitors.
Using the abbreviation for your company name is great to help visitors remember your site (not to mention type your email address), but it isn’t a good way to attract new visitors who do not know about your company. Keep in mind that new visitors will be searching for what you offer (product and services) instead of your company name.
For example, if you sell “blue widgets” and your company name is “Blue Widgets, Inc.”. The domain name “BWI.com” would be really easy to remember, but doesn’t say anything about what you do. “BlueWidgets.com” or “BlueWidgetsInc.com” would be a better choice because potential customers will be typing the keywords “blue widgets” into the search engines.
If it proves difficult for you to select a single domain name that meets the criteria, you should consider using two domain names and have them both point to your website. You can use your simple domain name on all your marketing materials.
Call Q2 today if you need help selecting a domain name that will help visitors find your website!
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