Are you using YouTube for your business?

Are you using (or considering using) YouTube for your business? Here is an article from American Express OPEN Forum with some great tips for getting the most out of YouTube.

1. Do Create and Customize Your Channel
2. Do Add Subtitles
3. Don’t Overuse Annotations
4. Do Act To Remove Offensive Comments
5. Do Engage With the YouTube Community
6. Do Organize Your Content
7. Don’t Overlook Tags
8. Do Promote Your YouTube Videos Elsewhere
9. Do Use YouTube’s Free Analytics Tools
10. Don’t Neglect Your Channel

Read the full article: Top 10 YouTube Tips for Small Businesses

You don’t know what you don’t know

I saw this great commercial last night while making dinner. It ends by saying, “You don’t know what you don’t know and that is why you go to H&R Block.”

It really got me thinking about our industry.  Yes, there sure are a variety of online tools out there so you can launch a Do-It-Yourself (DIY) marketing campaign for your business.  You can create everything from a website, blog, email marketing campaign, YouTube Channel, Facebook account, LinkedIn account, etc.  However, it does take time to optimize each of these tools to make the most out of them.  And depending on your particular business, some online tools may be more effective than others.   Sometimes it is worth consulting a professional to make sure you are using these tools to your advantage and getting the most out of your precious time and money.

Contact Q2 if you aren’t sure where to start with your online marketing or if you have an existing campaign you need help refining.