If you have decided that a blog will benefit your business and that you can make the time to blog, the next question is usually “What should I blog about?”
The purpose of the blog should be to educate your audience and provide information. A blog is not the place for sales pitches.
Here are a few ideas for your blog:
- Share links to news articles relevant to your industry
- Share information about upcoming industry events (tradeshows, association meetings, etc.)
- Review or share your experience of an event you attended
- Share relevant industry YouTube videos
- Provide useful tips and hints
- Share a case study to demonstrate how you have helped a client and the results THEY received