1. Fresh content for the search engines. Posting your monthly or quarterly newsletters to your website is a great way to consistently add new content to your website. Chances are your newsletter is loaded with your industry specific keywords so each newsletter you post is content the search engines can find.
2. Show your visitors what they are signing up for. The archived newsletters show new potential subscribers exactly what they are signing up for. They can see the frequency of the newsletters and won’t be afraid they will get an email from you every day if they sign up. (Hint: make sure your opt in form is easily accessible from the archive to remind new subscribers to sign up!)
3. Reach a bigger audience. Your email newsletters have the opportunity to be viewed by more than just the people on your list. They can be seen by anyone who visits your site.
