It is critical to keep working ON your business when you are busy working IN your business.
If you are a small business owner it is dangerous to spend too much time working in your business and forget about the need to generate new business. Your marketing should be an ongoing effort so you have new projects in the pipeline when you finish your current projects.
Scheduling the time to blog once a week or write your monthly newsletter are great ways to keep your marketing on track. If you don’t have the time to keep up with the marketing, consider delegating that task to someone who can help.
You don’t want people to think you have disappeared or assume you’ve gone out of business, do you?
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