One of my many hats over the years has been that of a web designer. When the Internet began to boom, I was focused on the “wow” factor and designed with only one question in mind – does it look good?
Obviously this was a very inexperienced perspective at the time. Over the years, marketing experience superseded design, and I quickly learned that what I like is of little benefit to perspective customers. It’s what they like that matters.
Fact is, there are many great, well-designed sites out there – knockouts to behold.
But just because they’re well-designed, it doesn’t mean they’ll generate any results.
The following questions are important to keep in mind when creating a web site :
- Is your message (objective) clear?
- Is the site easy to navigate and consistent from page to page?
- Is the color scheme appropriate for your industry and in-line with your branding?
- Is there enough white space?
- Is the font size appropriate for your audience?
- Is your contact information easy to access within all pages of your site?
- Is your site dynamic (easily able to keep fresh)?
- Does your site load quickly?
- Is your content relevant to your audience?
- Are your topics easily distinguishable?
- Subheads
- Bulleted lists
- Highlighted keywords
- Short paragraphs
- Does your site work across multiple browsers, platforms and devices?
- Is your site search engine friendly?
- Last but not least, does your site have a clear call to action?
For more information or a free consultation regarding your website, please contact us.
We’ll give your customers an eyeful, plus a reason to act.
Jennie Quimbita
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