Do your marketing materials have a clear call to action?

Your call to action tells customers exactly what you want them to do.

A typical call to action could be:
- purchase a product (example: Buy Now)
- review a product
- subscribe to a newsletter
- request a more information or a demo
- call now – (Hint: if your goal is to have them pick up the phone, make sure your phone number is easy to find!)
- join our forum
- chat with a live agent
- create a wish list
- email item/article to a friend
- become our fan on Facebook

Remember:
You don’t always get what you ask for, but you never get what you don’t ask for… unless it’s contagious!
~ Franklyn Broude ~