3 Tips for choosing a Search Engine Friendly Content Management System

Not  all Content Management Systems (CMS) are created equally.  There are so many options available it is important to carefully evaluate the features you need before making a decision.  If Search Engine Optimization (SEO) is an important factor for you, here are three features to consider when choosing a CMS system for your website.

1. Search Engine Friendly URLs – make sure you can specify the URLs for each one of your pages and be sure to include your keywords in the URL.
For example:
Use keyword specific URLs like:

http://www.ocflightcenter.com/flight-school/private-pilot-certificate.php

instead of generic URLs like

http://www.ocflightcenter.com/index.php?pageid=105

2. Meta Tags – make sure you have the ability to modify your title, description and keyword tags for each page of your site.  The title tag is an extremely important element for SEO and is seen by users on Search Engine Results Pages as well as in the visitor’s browser.  Keyword tags are not as important to search engines as they used to be, but they are a good practice because writing these tags will force you to define what your keywords are and will help you keep them in mind when writing content for your site.

3. Link Text – link text is another important element for SEO. Make sure you can easily create and edit links throughout the content of your site – including the navigational links visitors use to browse your site. Use relevant keywords in your links instead of generic words like “Click Here.”